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The environment of marketing behavior; selections from the literature [edited by] Robert J. Holloway [and] Robert S. Hancock.

By: Holloway, Robert J [ed.]Contributor(s): Hancock, Robert Spencer [joint ed.]Material type: TextTextSeries: The Wiley marketing seriesPublication details: New York, Wiley [1969] Edition: 2d edDescription: x, 442 p. illus. 26 cmISBN: 0471407143Subject(s): Marketing | Consumer behaviorDDC classification: 658.8/008 LOC classification: HF5415 | .H742 1969
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Item type Current library Call number Status Date due Barcode
Book UDOM Library - Collection of Business and Law
HF5415 .H742 1969 (Browse shelf(Opens below)) Available 15849

Published in 1974 under title: The environment of marketing management.

Includes bibliographical references.

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