Marketing: the core/ Roger A. Kerin, Steven W. Harhey and William Rudelius.-
Material type:
TextSeries: Marketing seriesPublication details: New Yorh: McGraw Hill, 2004 Description: xxxii, 405p.: ill.; 27 cmISBN: 0-07-254703-0Subject(s): MarketingDDC classification: 658.8

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