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Marketing: the core/ Roger A. Kerin, Steven W. Harhey and William Rudelius.-

By: Kerin, R. AMaterial type: TextTextSeries: Marketing seriesPublication details: New Yorh: McGraw Hill, 2004 Description: xxxii, 405p.: ill.; 27 cmISBN: 0-07-254703-0Subject(s): MarketingDDC classification: 658.8
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