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Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck

By: Ferrell, O. CContributor(s): Lucas, George H [Joint author] | Luck, David Johnston [Joint author]Material type: TextTextPublication details: Cincinnati : College Division, South-Western Publishing Company, 1994 Description: xv, 404 p. : col. ill. ; 24 cmISBN: 0-538-82823-4Subject(s): Marketing | Marketing management | Information analysis | Marketing strategy | SWOT utilization | Marketing ethics | Market planning | Social responsibility | Financial analysis | Marketing planLOC classification: HF 5415.13 | .F469 1994
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book UDOM Library - Collection of Business and Law
NFIC HF 5415.13 .F469 1994 (Browse shelf(Opens below)) C.1 Available 6927

Includes bibliographical references and index

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